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Building Buzz

How to put word-of-mouth to work for your product.

The Referral Engine The Referral Engine

 

John Jantsch

Portfolio, 2010

(8)

Marketing guru John Jantsch tells businesses how to get crucial referrals. Step one: Ask for them.

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Citizen Marketers Citizen Marketers

 

Ben McConnell and Jackie Huba

Kaplan Publishing, 2006

(8)

Learn to use social media and your customers will do your marketing work for you

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Blog Marketing Blog Marketing

Jeremy Wright

McGraw-Hill, 2005

(8)

Blogging may affect your businesses whether or not you actively participate – so use it to your advantage.

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The Influentials The Influentials

 

Edward B. Keller and Jon Berry

Free Press, 2003

(8)

Who do you ask when you want to select a restaurant, vacation or political candidate — you ask an Influential.

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