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Customer Relationship Management

How to build your business around your customers - first, manage the relationship.

About Face About Face

 

Dan Hill

Kogan Page, 2010

(7)

Your message must make an emotional connection with your consumer, or you won’t make a sale. Find out how.

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Human Sigma Human Sigma

 

John H. Fleming and Jim Asplund

Gallup Press, 2007

(7)

Build quality into your company’s employee-customer encounters to enhance the value of that pivotal relationship.

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Customer Care Excellence Customer Care Excellence

 

Sarah Cook

Kogan Page, 2008

(7)

To boost your profits, build customer satisfaction. Hint: to make your consumers happy, first make your staff happy.

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How to Talk to Customers How to Talk to Customers

Diane Berenbaum and Tom Larkin

John Wiley & Sons, Inc., 2007

(7)

Managing customer impressions.

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