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Positioning

Want your product to be the next big thing? Start by putting it in the right position.

Knowledge Packs
Audience, Relevance, and Search Audience, Relevance, and Search

James Mathewson et al.

IBM Press, 2010

(9)

Even Shakespeare would fail as an Internet writer if he didn’t adhere to its special writing rules.

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Positioning: The Battle For Your Mind Positioning: The Battle For Your Mind

 

Jack Trout and Al Ries

McGraw-Hill, 2001

(9)

Marketing, old school.

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Differentiate or Die Differentiate or Die

 

Jack Trout and Steve Rivkin

John Wiley & Sons, Inc., 2000

(9)

To survive in today’s competitive marketplace, identify the one thing about your product that is absolutely unique. Then, jump on that pony and ride it hard — you’re racing for your life.

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The Clustered World The Clustered World

Michael J. Weiss

Little, Brown, 2000

(8)

Your customers are grouped into demographic and lifestyle clusters that are becoming nearly tribal. To reach them, you have to figure out which sub-set is really your target — block by block.

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