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Hard Selling 101

Don`t waste your time being nice. It`s selling you want.

Maximum Influence Maximum Influence

Kurt W. Mortensen

AMACOM, 2002

(8)

It`s the last one. It`s popular. Movie stars use it. It`s the best. Want it? That`s the power of persuasive tactics.

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Hardball Selling Hardball Selling

Robert L. Shook

Sourcebooks, 2003

(7)

Your goal is not to make friends, it`s to sell product. Turning up the pressure works, so go for it.

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Hope Is Not a Strategy Hope Is Not a Strategy

 

Rick Page

McGraw-Hill, 2002

(9)

The more complex the sale, the more complicated the purchase, the more buyers are seeking solutions instead of services or products.

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The Art of Closing Any Deal The Art of Closing Any Deal

James W. Pickens

Warner Books, 1991

(8)

This master manipulator is proud of his puppetry. Share his not-so-nice secrets about pulling the strings (visible and invisible) that open people's wallets.

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