Cold Calling

In-depth look at prospecting, the most difficult but crucial part of the sales process. Never fear cold calling again.

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How do you learn to love being a telemarketer? By increasing your income while making prospects glad you called.

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For salesmen, every no you hear brings you closer to your next yes.

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This book is for any salesperson who has a lying, stingy, annoying, weird or, as they say more politely, “challenging” client. Here’s how to make the sale, make a clean getaway and sleep peacefully, knowing that, sometimes, you aren’t the problem.

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