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Complex Sale

The more complicated the sale, the more political skill it takes.

Knowledge Packs
Complexity Avalanche Complexity Avalanche

J.B. Wood

Point B, 2009

(9)

Do you know how to use all the features on your smartphone? If you don’t, welcome to “the consumption gap”!

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Selling to the Government Selling to the Government

Mark Amtower

John Wiley & Sons, Inc., 2010

(8)

Tiger Woods knows golf. Warren Buffett knows investing. And Mark Amtower knows government contracting.

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Hope Is Not a Strategy Hope Is Not a Strategy

 

Rick Page

McGraw-Hill, 2002

(9)

The more complex the sale, the more complicated the purchase, the more buyers are seeking solutions instead of services or products.

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Mastering the Complex Sale Mastering the Complex Sale

 

Jeff Thull

John Wiley & Sons, Inc., 2003

(9)

Very complex sales don’t require a flashy personality or a big presentation — a tough, customer-focused method will do.

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