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Selling to Women

How to tap a woman`s purse.

PrimeTime Women PrimeTime Women

Marti Barletta

Kaplan Publishing, 2007

(8)

PrimeTime Women can boost your bottom line – if you deliver marketing respect.

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What Women Want What Women Want

 

Paco Underhill

Simon & Schuster, 2010

(7)

It’s no longer a “man’s world.” Women are reshaping every market segment – here’s how.

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Winning the Toughest Customer Winning the Toughest Customer

 

Delia Passi and A.B. Aronson

Kaplan Publishing, 2006

(7)

To sell your product to women, begin by establishing rapport. Then address their concerns. Communication is the key.

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Trillion-Dollar Moms Trillion-Dollar Moms

 

Bonnie W. Ulman and Maria T. Bailey

Dearborn Trade Publishing, 2005

(9)

To tap into mothers` lucrative budgets, appeal to the roles moms play at home, on the playground and in the boardroom.

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