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New Advertising

Learn new ways - and new reasons - to spread the word.

Knowledge Packs
Inbound Marketing Inbound Marketing

 

Brian Halligan and Dharmesh Shah

John Wiley & Sons, Inc., 2009

(7)

People hate ads, so why buy them? Try an online approach instead.

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Buyology Buyology

Martin Lindstrom

Broadway Books, 2008

(9)

Why do you buy what you buy? Chances are, not for the reasons you assume.

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Cashvertising Cashvertising

 

Drew Eric Whitman

Career Press, 2008

(8)

Why some ads make people buy and others don’t: the ad agencies’ best-kept secrets.

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Waiting for Your Cat to Bark? Waiting for Your Cat to Bark?

 

Bryan Eisenberg et al.

Nelson Publishers, 2006

(7)

Persuasive, multimedia methods for moving beyond marketing to persuasion

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