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Become Media Savvy

Get the word out the way you want, from presentations to network television.

Knowledge Packs
Get on TV! Get on TV!

Jacquie Jordan

Sourcebooks, 2006

(8)

If you don`t watch TV, study TV and know TV, you can`t get on TV. Here`s how to pick up your 15 minutes of fame…or more.

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In the Line of Fire In the Line of Fire

 

Jerry Weissman

FT Prentice Hall, 2005

(8)

Ever been asked a tough question and fumbled for an answer in front of a large audience? Never again.

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Effective Media Relations Effective Media Relations

 

Michael Bland et al.

Kogan Page, 2005

(7)

To succeed at PR, learn the history and personality of particular media outlets so you can give them what they want.

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Media Training 101 Media Training 101

Sally Stewart

John Wiley & Sons, Inc., 2003

(9)

If you are tempted to lie to a reporter, don’t. If you want to fudge the facts, don’t…and other verities of media life.

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