Creating a Brand

Forget everything you’ve ever learned about branding. Real, unadulterated authenticity is the only thing that matters.

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Afraid your brand is losing ground? Use ongoing creativity to resurrect its value to your customers and the market.

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A step-by-step tour of the moves a marketer can make to forge a winning, selling personality for any company.

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If you can’t get that commercial jingle out of your head, you’re the victim of a powerline – the phrase that stays.

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