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Corporate Social Responsibility

How to make "Doing well by doing good" actually work for your company.

Good for Business Good for Business

 

Andrew Benett et al.

Palgrave Macmillan, 2010

(6)

Google doesn’t want to be “evil.” Could Big Business care about more than money?

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Corporate Universities Corporate Universities

Annick Renaud-Coulon

GlobalCCU , 2008

(8)

Use your corporate university to promote your social mission.

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The Civil Corporation The Civil Corporation

Simon Zadek

Earthscan, 2007

(8)

Most agree that businesses should be good corporate citizens. But what does this mean and how can you measure it?

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Firms of Endearment Firms of Endearment

 

Raj Sisodia et al.

Wharton School Publishing, 2007

(7)

Altruistically meeting the needs of your community and stakeholders gives them a boost and gives you a business advantage.

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