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Aggressive Public Relations

How to be a public relations warrior.

Knowledge Packs
Real-Time Marketing & PR Real-Time Marketing & PR

 

David Meerman Scott

John Wiley & Sons, Inc., 2010

(8)

Today’s marketing and public relations happen here and now, in real time.

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Putting the Public Back in Public Relations Putting the Public Back in Public Relations

 

Brian Solis and Deirdre Breakenridge

FT Press, 2009

(7)

How online interactions are reshaping the way people connect, including how professionals practice public relations

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Manage the Media Manage the Media

 

William J. Holstein

Harvard Business Review Press, 2008

(7)

CEOs often don’t respect PR experts – a dangerous situation, since the media can make or break a company.

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The New Rules of Marketing & PR The New Rules of Marketing & PR

 

David Meerman Scott

John Wiley & Sons, Inc., 2007

(6)

The Internet has transformed the way companies market their products and services. Get on board or get left behind.

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