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The Brand Bubble

John Gerzema and Ed Lebar

Jossey-Bass, 2008

(8)

Afraid your brand is losing ground? Use ongoing creativity to resurrect its value to your customers and the market.

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Brandscapes

Anna Klingmann

MIT Press, 2007

(8)

Get sexy or fail. In the experience economy, you need a seductive brand to succeed.

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Life After the 30-Second Spot

Joseph Jaffe

John Wiley & Sons, Inc., 2005

(7)

You win: the 30-second TV commercial is dead. What next: 10 new media alternatives for mass marketing mavens.

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Beyond the Brand

John Winsor

Dearborn Trade Publishing, 2004

(8)

The best way to bond with your customers is to listen to their stories – and tell them yours. It's "anthro-journalism".

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Beyond Branding