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Brands and Branding

Rita Clifton et al.

Bloomberg Press, 2004

(8)

Think of Coca-Cola, IBM, Nokia, Disney, Nike and McDonald's, and then consider the value of your brand.

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Married to the Brand

William J. McEwen

Gallup Press, 2005

(8)

Inspire passion while creating a long-term commitment in a relationship – not with your lover, but with your customers.

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The Case for B2B Branding

Bob Lamons

Thomson South-Western, 2005

(9)

Navigate the labyrinth of business-to-business brand marketing with this practical guidebook.

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Brand Warfare

David F. D'Alessandro and Michael Owens

McGraw-Hill, 2001

(8)

Prada, Volkswagen and Coke didn't become Prada, Volkswagen and Coke by accident.

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Branding 101