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Internal Marketing

Effective corporate communication can help build unity and purpose in your workforce.

Knowledge Packs
Common Purpose Common Purpose

Joel Kurtzman

Jossey-Bass, 2010

(7)

The command-and-control leader is a dinosaur. The ideal replacement: the “common purpose” leader.

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Data-Driven Marketing Data-Driven Marketing

Mark Jeffery

John Wiley & Sons, Inc., 2010

(7)

To accelerate your marketing career, learn which marketing data drive sales, results and profits.

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The Why of Work The Why of Work

Dave Ulrich and Wendy Ulrich

McGraw-Hill, 2010

(8)

An expansive, inspiring guidebook for meaning-making leaders, the employees they guide and the companies they serve.

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Marketing Accountability Marketing Accountability

 

Malcolm McDonald and Peter Mouncey

Kogan Page, 2009

(7)

Your company doesn’t gamble with budgeting, operations or manufacturing. Why gamble with marketing?

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