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Business Reputation

How to build and maintain a good corporate reputation.

Good for Business Good for Business

 

Andrew Benett et al.

Palgrave Macmillan, 2010

(6)

Google doesn’t want to be “evil.” Could Big Business care about more than money?

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New Strategies for Reputation Management New Strategies for Reputation Management

 

Andrew Griffin

Kogan Page, 2008

(7)

Placing a value on your company's reputation may be difficult, but once you lose it, it’s almost impossible to replace.

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Corporate Reputation Corporate Reputation

Leslie Gaines-Ross

John Wiley & Sons, Inc., 2008

(7)

Learn how to develop, protect and rebuild your corporate reputation. It can be your greatest asset.

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Building Reputational Capital Building Reputational Capital

Kevin T. Jackson

Oxford UP, 2004

(9)

Remedial PR campaign for your company: expensive. Legal defense: very expensive. Having a great reputation: priceless.

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