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Marketing 3.0

Philip Kotler et al.

John Wiley & Sons, Inc., 2010

(8)

Marketing 3.0 is the fresh way to reinvigorate your marketing campaigns with meaning, purpose and new-wave high tech.

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Chaotics

Philip Kotler and John A. Caslione

AMACOM, 2009

(8)

Turbulence is here to stay, so successful companies must adapt to constant change.

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Marketing in the Public Sector

Philip Kotler and Nancy Lee

Wharton School Publishing, 2006

(7)

The public sector should get over the idea that it's too pure to use private-sector marketing know-how.

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Attracting Investors

Philip Kotler et al.

John Wiley & Sons, Inc., 2004

(8)

Learn to market your company to investors just as you market your product to consumers.

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