getAbstract

Michael W. McLaughlin and Jay Conrad Levinson

John Wiley & Sons, Inc., 2004

(6)

Stealth. Attention. Fast action. Explosive power. To market your consultancy like a guerrilla, you have to learn a few things.

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Patrick Forsyth

Kogan Page, 2003

(5)

Expand your professional service business via personal selling, planned marketing and good relations with your clients.

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Elaine Biech

Pfeiffer, 2003

(5)

Your primary consulting client is your own practice. To sell your know-how to clients, start with the basics.

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Philip Kotler, Ph.D. et al.

FT Prentice Hall, 2002

(8)

In a world saturated with professional service firms, marketing makes the difference.

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Marketing of Consulting Services