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Marketing 101

The Basics-of-Marketing refresher

StoryBranding StoryBranding

 

Jim Signorelli

Greenleaf Book Group, 2012

(8)

Connect your brand to customers using emotional truth

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Data-Driven Marketing Data-Driven Marketing

Mark Jeffery

John Wiley & Sons, Inc., 2010

(7)

To accelerate your marketing career, learn which marketing data drive sales, results and profits.

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Sticky Marketing Sticky Marketing

 

Grant Leboff

Kogan Page, 2011

(7)

If you earned your degree in marketing more than five years ago, you need to read this book.

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Marketing Accountability Marketing Accountability

 

Malcolm McDonald and Peter Mouncey

Kogan Page, 2009

(7)

Your company doesn’t gamble with budgeting, operations or manufacturing. Why gamble with marketing?

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