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Repositioning

Jack Trout and Steve Rivkin

McGraw-Hill, 2009

(6)

The times, they are a-changin’. Transform with them by using repositioning strategies to keep your brand one step ahead.

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In Search of the Obvious

Jack Trout

John Wiley & Sons, Inc., 2008

(8)

Marketing is in trouble. Instead of focusing on complex product differentiation, pay attention to the obvious.

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Trout on Strategy

Jack Trout

McGraw-Hill, 2004

(8)

Marketing wisdom comes in nuggets: Hit the competition's weakness. Create differentiation. Think, then act. Stay simple.

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A Genie's Wisdom

Jack Trout

John Wiley & Sons, Inc., 2003

(4)

Learning all about marketing doesn’t take three wishes. One wish will do, if you wish for this genie.

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