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Leading with Stories

Use the magic of `once upon a time´ to connect and teach.

The Story Factor The Story Factor

 

Annette Simmons

Basic Books, 2006

(7)

Don`t recite facts – use narrative. Tell stories to persuade, influence, enlighten and connect with people`s emotions.

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Leader's Guide to Storytelling Leader's Guide to Storytelling

 

Stephen Denning

Jossey-Bass, 2005

(7)

Leave charts and graphs behind; wow your audience and achieve your business goals via the updated art of storytelling.

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Tales for Change Tales for Change

 

Margaret Parkin

Kogan Page, 2004

(7)

Once upon a time, businesses used stories to ease people through tough changes. Then, they could live happily ever after.

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The Power of the Tale The Power of the Tale

Julie Allan et al.

John Wiley & Sons, Inc., 2001

(6)

Once upon a time, a company built trust, improved communications and envisioned the future, just by telling stories.

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