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Consumer Behavior

If you could see into your customers' thoughts, how much more could you sell? Learn how you can motivate today's shoppers.

Knowledge Packs
How Brands Grow How Brands Grow

 

Byron Sharp

Oxford UP, 2010

(7)

Learn predictable consumer purchasing patterns and build your brand.

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The 24-Hour Customer The 24-Hour Customer

 

Adrian C. Ott

HarperBusiness, 2010

(8)

You can’t sell if nobody pays attention to your ads. Adrian C. Ott explains how to grab and hold onto that attention.

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Inside the Mind of the Shopper Inside the Mind of the Shopper

 

Herb Sorensen

Wharton School Publishing, 2009

(9)

Companies spend billions getting customers into the store, but what really goes on in the aisles?

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Spent Spent

 

Geoffrey Miller

Viking Press, 2009

(8)

Evolutionary psychology sheds light on marketing: The items people buy send signals about their identity.

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