Retailing
Step into the store with the masters of retailing – step out with better sales.
Private Label Strategy
House brands used to mean cheap generics; now private-label goods outsell many well-known products. How can you compete?
Nirmalya Kumar and Jan-Benedict E.M. Steenkamp
Harvard Business Review Press, 2007
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British retail giant Philip Green made billions, but has he also earned respect among the moguls and the fashionistas?
To survive, today's retailers must be best at one of these: low prices, easy shopping, fast service, choice or fashion.
British grocer Tesco uses its loyalty program to get customer info, and uses that to change behavior and boost profits.




