The Genius of Apple
From the Mac to the iPod: How Apple set the bar on being cool by deciding that making high-tech gear look fabulous was just the first step.
How iPod defined "cool," shook up the music world and made everybody a broadcaster.
How Steve Wozniak started Apple, invented the personal computer and played a few pranks along the way.
Learn how to "think differently."
How Apple and Pixar CEO Steve Jobs survived his past and his failures to become a giant in movies, computers and music.




