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Sustainability

The newest commercial advantage is good for business and for Mother Earth: how to go green for fun and profit.

Knowledge Packs
The New Rules of Green Marketing The New Rules of Green Marketing

 

Jacquelyn Ottman

Berrett-Koehler, 2011

(7)

Companies that fail to go green may likely end up in the red.

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Force of Nature Force of Nature

 

Edward Humes

HarperBusiness, 2011

(8)

How Walmart learned to stop worrying about climate regulation and love being green.

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Earth, Inc. Earth, Inc.

 

Gregory Unruh

Harvard Business Review Press, 2010

(9)

Bring the “less is more” paradigm to sound environmental practices: Less material and less energy mean more profit.

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Green to Gold Green to Gold

 

Daniel C. Esty and Andrew S. Winston

Yale UP, 2006

(10)

Looking for an advantage over your competition? Try being greener. You might save money and save the planet.

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