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Brand Yourself!

What do Starbucks and CocaCola have that you don't? A brand name that generates business - so join the big guys: package yourself to sell.

Knowledge Packs
Me 2.0 Me 2.0

 

Dan Schawbel

Kaplan Publishing, 2009

(7)

The Gen-Y guide to personal online branding that lands you better opportunities

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U R a Brand! U R a Brand!

Catherine Kaputa

Davies-Black, 2006

(7)

Apply the principles of branding and marketing to your most valuable product – yourself – and watch your value increase.

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The Brand Called You The Brand Called You

Peter Montoya and Tim Vandehey

Personal Branding Press, 2003

(6)

Think of yourself as a fine product, packaged to show your best career assets. That’s your personal brand. Now, sell it.

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The Brand You 50 The Brand You 50

 

Tom Peters

Knopf, 2000

(9)

Tom Peters throws off corporate bindings and declares: Brand You! 50 ways to become your own product, survive and thrive.

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