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Starbucks Business

Pull up an armchair for a strong, hot cup of business savvy: how the desire for decent coffee and a place to hang out created an international marketing role model.

Knowledge Packs
The Starbucks Experience The Starbucks Experience

 

Joseph A. Michelli

McGraw-Hill, 2006

(6)

Starbucks has made a success on community street corners by following five customer service principles.

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Tribal Knowledge Tribal Knowledge

John Moore

Kaplan Publishing, 2006

(7)

Lessons in Latte: Starbucks brews up 47 hot marketing lessons.

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The Experience Economy The Experience Economy

 

B. Joseph Pine II and James H. Gilmore

Harvard Business Review Press, 1999

(9)

Razzle-dazzle. Song and dance. Themes and decorations. Lights, action, music. That's entertainment! Nope – that's sales.

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Pour Your Heart Into It Pour Your Heart Into It

 

Howard Schultz and Dori Jones Yang

Hyperion, 1997

(8)

The Starbucks Company is lots like good coffee: strong, fresh, lively, and eager to please. How Seattle’s best java invaded every mall and issued a national corporate wake up call.

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