getAbstract

Joe LoCicero

Adams Media, 2007

(8)

Business events, big or small, are a crucial part of your marketing mix. Make your events memorable.

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The Event Marketing Handbook

Allison Saget

Kaplan Publishing, 2006

(7)

Develop a vision that goes beyond logistics and learn how event marketing can promote your brand while generating sales.

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Trade Show and Event Marketing

Ruth Stevens

Thomson South-Western, 2005

(8)

To make attending trade shows worth the high cost, learn how to make your mark, boost sales and attract customers.

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The Business of Event Planning

Judy Allen

John Wiley & Sons, Inc., 2002

(9)

If your client wants 500 guests, great food, a boost for the brand and a reasonable budget, what do you need to know?

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Event Planning and Marketing