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Islam

How to do your homework on the ethos of the Muslim world: read up on Islam as a force in politics, culture, economics, religion and even marketing.

Knowledge Packs
Marketing in the Emerging Markets of Islamic Countries Marketing in the Emerging Markets of Islamic Countries

Marin Marinov

Palgrave Macmillan, 2007

(8)

Cultural differences dictate any marketing strategy, especially in Islamic nations. What to include and what to avoid.

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The Islamic Challenge The Islamic Challenge

Jytte Klausen

Oxford UP, 2005

(7)

Inclusive, scholarly survey of the political and policy impact of the relationship between Muslims and European countries.

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Islam Islam

 

F.E. Peters

Princeton UP, 2003

(8)

Even to begin to understand Islam, go back to Muhammad and the Quran, both ancient revelation and reading for our time.

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Understanding Arabs Understanding Arabs

 

Margaret K. (Omar) Nydell

Intercultural Press, 2002

(9)

How to get by in Arab society, realm of both hospitality and Jihad — where facts don’t count as much as friendship.

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