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Product Design

Making coffee? Every detail of the mug, the bag holding the beans, the grinder and the percolator has been designed and engineered to be easy to use – and appealing to buy. Get the scoop on how that happened.

Knowledge Packs
Built to Love Built to Love

 

Peter Boatwright and Jonathan Cagan

Berrett-Koehler, 2010

(7)

When customers love your product, you’ll love what it does to your profits.

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Baked In Baked In

 

Alex Bogusky and John Winsor

AGATE Publishing, 2009

(8)

Use innovation to “bake” marketing into products so they will sell themselves.

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The Design of Everyday Things The Design of Everyday Things

 

Donald A. Norman

Basic Books, 2002

(9)

How to make products less confusing and more usable – it’s all in the design.

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The Laws of Simplicity The Laws of Simplicity

 

John Maeda

MIT Press, 2006

(8)

Learn from the iPod: Leave out everything but the essentials.

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