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Pricing Strategies

When you set that price, are you considering every single profit-factor, from cost to value? Here's how to take it all into account.

Knowledge Packs
The Future of Pricing The Future of Pricing

E. Andrew Boyd

Palgrave Macmillan, 2007

(9)

How airlines use math and science to set fares (or why the guy in the next seat paid less for his ticket than you did).

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Pricing on Purpose Pricing on Purpose

Ronald J. Baker

John Wiley & Sons, Inc., 2006

(8)

How to create and capture more value by pricing your product carefully – just let your customers pay you more.

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The Dollarization Discipline The Dollarization Discipline

Jeffrey J. Fox and Richard C. Gregory

John Wiley & Sons, Inc., 2004

(6)

To show your product's value, state its benefits as money. That's how dollarization solves sales and pricing problems.

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Winning the Profit Game Winning the Profit Game

Robert G. Docters et al.

McGraw-Hill, 2004

(7)

For profits in today's market, hone in on pricing strategy. Here're the tactics, why they matter and how to raise your price.

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