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Advertising in China

To sell your product in the world's biggest emerging market, you have to advertise – but if you already think China is a wild, wooly commercial frontier, just wait until you try marketing there.

Knowledge Packs
The China Strategy The China Strategy

Edward Tse

Basic Books, 2010

(8)

“Dig the well before you are thirsty,” says the Chinese proverb. Plan your “China strategy” now – before it’s too late.

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Brand New China Brand New China

Jing Wang

Harvard UP, 2008

(8)

Understanding marketing in China through research and cultural analysis (plus some advertising war stories).

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Advertising to Children in China Advertising to Children in China

Kara Chan and James U. McNeal

The Chinese UP, 2006

(7)

Four grandparents, two parents: Chinese kids dip into six doting wallets. How to tap the world’s largest kids’ market.

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Billions Billions

Tom Doctoroff

Palgrave Macmillan, 2005

(8)

Insights into advertising in China from an agency's CEO for Greater China – here's how to sell to a real mass market.

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