Seth Godin

You have a choice: Perform your routine day after day, or inject creativity into your work and become a “linchpin.”

Download Summary:                    

If you step forward and lead with passion, a tribe will form around you (if you tweet it, they will come).

Download Summary:                    

If you can get your idea to spread like a virus, when everybody else gets “sick” from it, you can do very, very well.

Download Summary:                    

How do you get consumers to pay attention to your ads? Yahoo’s head of direct marketing says, “Just ask them.”

Download Summary: