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Web Pages that Work

The internet is full of ugly, uninformative websites, but you can make yours better, businesslike and beautiful

Knowledge Packs
Content Rules Content Rules

 

Ann Handley and C.C. Chapman

John Wiley & Sons, Inc., 2010

(8)

A one-person online shop can compete with giant companies by offering better content

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Audience, Relevance, and Search Audience, Relevance, and Search

James Mathewson et al.

IBM Press, 2010

(9)

Even Shakespeare would fail as an Internet writer if he didn’t adhere to its special writing rules.

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Web Content Rx Web Content Rx

Wayne English

Career Press, 2009

(7)

Is your web content bringing in business? If not, toss it. Then use this practical guide to craft high-impact material.

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Landing Page Optimization Landing Page Optimization

 

Tim Ash

Sybex, 2008

(8)

You optimized your search ranking; now it’s showdown on your Web site. How to tune up your landing page to attract, convert and keep customers.

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