Karen Tiber Leland
The Brand Mapping Strategy
Talks at Google, 2018
Sobre o que é?
Cultivate your brand by believing in your unique contributions.
Recommendation
In the space of six months, Karen Tiber Leland faced an extraordinary number of life changes. First, she got a divorce, then she moved away from California, then, her father and stepfather died. If she wasn’t a wife, a Californian and a daughter, who was she? A yearlong research project led her to recognize that it’s the energy you bring to a role, not the role itself, that defines you. In this Talk at Google, Leland discusses strategies and experiences that shape your personal brand, the 12 brand archetypes, and steps you can take to build your brand online.
Summary
About the Speaker
Karen Tiber Leland is the founder and CEO of the Sterling Marketing Group, and author of The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand and many other books.
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