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    <title><![CDATA[getAbstract: Best of Sales & Marketing]]></title>
    <copyright>Copyright 2009 getAbstract</copyright>
    <link>http://www.getabstract.com</link>
    <description><![CDATA[getAbstract - the world's largest source of business book summaries. The library currently contains more than 5,000 titles. More than 10 new titles added every week.]]></description>
    <language>en</language>
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    <item>
      <title><![CDATA[The Sales Manager's Success Manual]]></title>
      <link>http://www.getabstract.com/summary/9330/the-sales-managers-success-manual.html</link>
      <description><![CDATA[You need a cool head, thick skin and sharp instincts to be a successful sales executive.]]></description>
    </item>
    <item>
      <title><![CDATA[Hot Button Marketing]]></title>
      <link>http://www.getabstract.com/summary/6511/hot-button-marketing.html</link>
      <description><![CDATA[How to hit your customers’ “hot buttons:” Psychologically persuasive techniques from a proven sales leader]]></description>
    </item>
    <item>
      <title><![CDATA[Habit]]></title>
      <link>http://www.getabstract.com/summary/10862/habit.html</link>
      <description><![CDATA[How to cultivate loyal, repeat customers by understanding that their minds work by force of habit]]></description>
    </item>
    <item>
      <title><![CDATA[The Ultimate Guide to Network Marketing]]></title>
      <link>http://www.getabstract.com/summary/5432/the-ultimate-guide-to-network-marketing.html</link>
      <description><![CDATA[Curious about network marketing? Tap into the wisdom, common sense and sound advice of 37 top network marketers.]]></description>
    </item>
    <item>
      <title><![CDATA[Working with Agencies]]></title>
      <link>http://www.getabstract.com/summary/4729/working-with-agencies.html</link>
      <description><![CDATA[Working with an ad agency is challenging, but if you manage the relationship, it can be the best investment you ever make]]></description>
    </item>
    <item>
      <title><![CDATA[The Customer Rules]]></title>
      <link>http://www.getabstract.com/summary/10963/the-customer-rules.html</link>
      <description><![CDATA[Companies that provide great customer service share 14 qualities you can copy.]]></description>
    </item>
    <item>
      <title><![CDATA[Email Marketing by the Numbers]]></title>
      <link>http://www.getabstract.com/summary/9804/email-marketing-by-the-numbers.html</link>
      <description><![CDATA[Begin having better conversations with customers via e-mail to generate more sales and build stronger relationships.]]></description>
    </item>
    <item>
      <title><![CDATA[The Clustered World]]></title>
      <link>http://www.getabstract.com/summary/63/the-clustered-world.html</link>
      <description><![CDATA[Your customers are grouped into demographic and lifestyle clusters that are becoming nearly tribal. To reach them, you have to figure out which sub-set is really your target — block by block.]]></description>
    </item>
    <item>
      <title><![CDATA[Twitter Power]]></title>
      <link>http://www.getabstract.com/summary/12072/twitter-power.html</link>
      <description><![CDATA[How to add 140-character pops of Twitter power to your social networking efforts for your business and your brand.]]></description>
    </item>
    <item>
      <title><![CDATA[The Satisfied Customer]]></title>
      <link>http://www.getabstract.com/summary/10132/the-satisfied-customer.html</link>
      <description><![CDATA[Productivity, profits and stock value share one essential ingredient: the satisfied customer.]]></description>
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    <item>
      <title><![CDATA[Jeffrey Gitomer's Little Platinum Book of Cha-Ching!]]></title>
      <link>http://www.getabstract.com/summary/9695/jeffrey-gitomers-little-platinum-book-of-cha-ching.html</link>
      <description><![CDATA[32 (and a half) classic sales tips, all derived from the master, National Cash Register Company’s John Patterson]]></description>
    </item>
    <item>
      <title><![CDATA[Write to Sell]]></title>
      <link>http://www.getabstract.com/summary/6495/write-to-sell.html</link>
      <description><![CDATA[Does your writing motivate – that is, sell – others? If you are in business, that’s what it must do.]]></description>
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