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The Mom Test
Book

The Mom Test

How to Talk to Customers and Learn if Your Business Is a Good Idea When Everyone Is Lying to You

Rob Fitzpatrick
CreateSpace, 2013

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Editorial Rating

8

Qualities

  • Innovative
  • Applicable

Recommendation

Everyone likes approval – especially an entrepreneur who may be a bit anxious or insecure about his or her latest idea. But rather than looking for a pat on the back, says tech entrepreneur Rob Fitzpatrick, doggedly pursue the truth – even if it shatters your dream. You can save time, money and lots of grief by asking the right people the right questions and learning whether your concept will fly, or crash and burn. getAbstract agrees that entrepreneurship is not for the faint of heart and recommends Fitzpatrick’s sage advice to all entrepreneurs and start-up founders. If you’re concerned about your feelings, you can always talk to your mom.

Take-Aways

  • During conversations with potential investors or customers in your start-up, resist the temptation to pitch your idea too soon.
  • Soliciting reliable information from people matters more than getting compliments.
  • Good questions and conversations uncover the valuable truth – even if it’s unpleasant.

About the Author

Tech entrepreneur Rob Fitzpatrick is a partner at Founder Centric.

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    S. T. 7 years ago
    The 'Mom test' is a great concept, and the book has some good themes. However, it does state the obvious in places and feels overly simplistic at times.
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      5 years ago
      I agree, overall good points across mkt, sales strategies but some fairly standard that we could easily forget.