Skip navigation
Bookstack
The World's Largest Library of Business Book Summaries
The fastest way to expand your business knowledge

Inside Apple

How America's Most Admired – and Secretive – Company Really Works

by Adam Lashinsky

Business Plus, 2012

Category: Concepts & Trends

Get the summary
Inside Apple
How Apple became “insanely great” by breaking all the rules – and what’s in store for it now.

In this summary, you will learn

  • How Apple’s business methods differ from those of traditional firms
  • What could be in store for Apple in its post-Steve Jobs existence

getAbstract rating

getAbstract rating (?)

(9)
Importance

(7)
Innovation

(9)
Style

(9)
Level of Expertise (?)

(3)

Why you should read Inside Apple

As English essayist Walter Bagehot once cautioned the British monarchy, it is dangerous to “let daylight in upon the magic.” Apple co-founder Steve Jobs and his small, loyal band of executives applied this concept with a vengeance. But in the wake of Jobs’s death, more of Apple’s business methods are coming to light – and they’re the polar opposite of what you’d learn in management school. Contrary to current business trends toward transparency and flatter hierarchies, Apple has fiercely encouraged secretiveness, silos and a start-up mentality, even though it is the most profitable company on Earth. Fortune senior editor Adam Lashinsky explains how it all works. By the time he’s finished, you’ll probably still want to buy Apple products, but you may not want to work for the firm. Even if you’re not fascinated by the machinations of the corporate world, getAbstract thinks you’ll find this page-turner highly entertaining. It will leave you wondering how the world’s leading device maker will fare, now that its legendary creator has left it to its – well, to its own devices.

About the Author

Adam Lashinsky writes for Fortune magazine, where he is a senior editor.

Do you like this summary?

29

Comment on this summary

Sign in to share your opinion

  1. February 19, 2013 Olga Ayala
    no doubht apple is this company thanks to Steve jobs
  2. January 11, 2013 Christine Roux
    Thank you very much, a concise summary.
  3. January 11, 2013 Gennady Kuznetsov
    Very good
  4. July 24, 2012 Roger Bösch Test
    Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old
  5. July 24, 2012 Roger Bösch Test
    This is good book.
  6. May 30, 2012 Venkat N
    Excellent and a very clear summary!

Want More?

Buy the book

Customers who read this summary also read