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Beyond the Obvious

Killer Questions That Spark Game-Changing Innovation

by Phil McKinney

Hyperion, 2012

Category: Career & Self-Development

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Beyond the Obvious
A method to the madness of innovation is at hand and anyone can learn to exploit it.

In this summary, you will learn

  • How to use “Killer Questions” and the “FIRE” approach to develop great, innovative ideas
  • How both can help your career and your company
  • How to thwart naysaying “corporate antibodies.”

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Why you should read Beyond the Obvious

You can be as creative as Pablo Picasso or as innovative as Steve Jobs – or close – no matter who you are. Just follow the practical new-ideas system developed by “Innovation Guru” Phil McKinney, formerly a chief technology officer at Hewlett-Packard. His step-by-step innovation guidelines help you out-innovate your competitors, and develop new products and services. getAbstract finds his methods helpful for those competing in today’s “creative economy,” where great ideas are the hottest currency.

About the Author

Phil McKinney is the former chief technology officer of Hewlett-Packard’s Personal Systems Group, where he led strategic planning and R&D for the firm’s PC product lines.


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