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It's Not What You Sell, It's What You Stand For

Why Every Extraordinary Business Is Driven by Purpose

by Roy M. Spence, Jr. and Haley Rushing

Portfolio, 2011

Category: Strategy

It's Not What You Sell, It's What You Stand For
Most successful companies have a special purpose beyond making money.

In this summary, you will learn

  • Why organizations with purposeful missions lead their fields
  • What benefits accrue to purposeful firms
  • Which organizations exemplify the pursuit of a greater purpose combined with a greater profit

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Why you should read It's Not What You Sell, It's What You Stand For

Advertising agency CEO Roy M. Spence Jr. boasts a client roster of prestigious organizations that promote a purpose as well as a product, including Walmart, the American Red Cross, Norwegian Cruise Line, the American Association of Retired Persons, the PGA Tour and Southwest Airlines. Spence and co-author Haley Rushing of the Purpose Institute explain how Spence’s agency targets, defines and presents each client’s core mission. Spence and Rushing sketch instructive case histories of for-profit and nonprofit organizations. They tell fascinating stories about world-class organizations, the importance of corporate purpose, and adventures in branding and marketing. getAbstract recommends their perceptive methods to businesspeople who want their companies to have purpose and meaning as well as commercial success.

About the Authors

Texas Monthly named Roy M. Spence Jr., CEO of the GSD&M Idea City advertising agency, “Adman of the Century.” Haley Rushing is co-founder of the Purpose Institute.

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  1. January 16, 2013 Helen Guler
    Interesting in light of our value proposition -- what we accomplish for our clients.
  2. April 3, 2012 Carli Beeli
    I absolutely agree! Every company should start with a mission.
    1. April 14, 2012 Ahmed Assad
      Good but the summary to short
    2. April 15, 2012 Srinath Beldona
      Would be interested in a summary that is at least 8 - 10 pages.

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