Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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1-21 / 506

What Would Google Do?
Jeff Jarvis HarperCollins Publishers, 2009 (7)

Blue Ocean Strategy
W. Chan Kim and Renée Mauborgne Harvard Business Press, 2005 (10)

The Social Media Bible
Lon Safko and David K. Brake John Wiley & Sons, Inc., 2009 (9)

Crush It!
Gary Vaynerchuk HarperCollins Publishers, 2009 (6)

The Facebook Era
Clara Shih Prentice Hall Direct, 2009 (9)

Effective Apology
John Kador Berrett-Koehler, 2009 (8)

Free
Chris Anderson Hyperion, 2009 (9)

Twitter Power
Joel Comm and Ken Burge John Wiley & Sons, Inc., 2009 (9)

Web Copy That Sells
Maria Veloso AMACOM, 2009 (7)

A Seat at the Table
Marc Miller Greenleaf Book Group, 2009 (8)

The New Language of Marketing 2.0
Sandy Carter IBM Press, 2008 (7)

Tuned In
Craig Stull et al. John Wiley & Sons, Inc., 2008 (8)

Spent
Geoffrey Miller Viking Press, 2009 (8)

Emotionomics
Dan Hill Kogan Page, 2009 (7)

The Career Salesperson
Stephan Schiffman Adams Media, 2009 (7)

Baked In
Alex Bogusky and John Winsor AGATE Publishing, 2009 (8)

Here Comes Everybody
Clay Shirky Penguin Group (USA), 2008 (9)

The Social Factor
Maria Azua IBM Press, 2009 (6)

The Power Presenter
Jerry Weissman John Wiley & Sons, Inc., 2009 (8)

Buyology
Martin Lindstrom Random House, Inc., 2008 (9)

The Language of Success
Tom Sant AMACOM, 2008 (8)

1-21 / 506

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