Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

Show all

1-21 / 486

The Sales Manager's Success Manual
Wayne M. Thomas AMACOM, 2007 (8)

Hot Button Marketing
Barry Feig Adams Media, 2006 (7)

Habit
Neale Martin FT Press, 2008 (8)

The Ultimate Guide to Network Marketing
Joe Rubino (ed.) John Wiley & Sons, Inc., 2005 (7)

Working with Agencies
Michael Sims John Wiley & Sons, Inc., 2005 (6)

The Customer Rules
C. Britt Beemer and Robert L. Shook McGraw-Hill, 2008 (7)

Email Marketing by the Numbers
Chris Baggott and Ali Sales John Wiley & Sons, Inc., 2007 (7)

The Clustered World
Michael J. Weiss Little, Brown, 2000 (8)

Twitter Power
Joel Comm and Ken Burge John Wiley & Sons, Inc., 2009 (9)

The Satisfied Customer
Claes Fornell Palgrave Macmillan, 2007 (8)

Jeffrey Gitomer's Little Platinum Book of Cha-Ching!

Jeffrey Gitomer's Little Platinum Book of Cha-Ching!
Jeffrey Gitomer FT Press, 2007 (5)

Write to Sell
Andy Maslen Marshall Cavendish, 2006 (8)

The Facebook Era
Clara Shih Prentice Hall Direct, 2009 (9)

Bids, Tenders & Proposals
Harold Lewis Kogan Page, 2007 (8)

B2B Brand Management
Philip Kotler and Waldemar Pfoertsch Springer, 2006 (7)

Managing Sales Leads
James Obermayer Thomson Texere, 2006 (8)

Landing Page Optimization
Tim Ash Sybex, 2008 (8)

Free
Chris Anderson Hyperion, 2009 (9)

Turning Silver into Gold
Mary S. Furlong FT Press, 2007 (8)

Social Media Marketing
Dave Evans Sybex, 2008 (9)

The Platinum Rule
Tony Alessandra and Michael J. O'Connor Grand Central, 1998 (7)

1-21 / 486