Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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What Would Google Do?
Jeff Jarvis HarperCollins Publishers, 2009 (7)

Blue Ocean Strategy
W. Chan Kim and Renée Mauborgne Harvard Business Press, 2005 (10)

Free
Chris Anderson Hyperion, 2009 (9)

Twitter Power
Joel Comm and Ken Burge John Wiley & Sons, Inc., 2009 (9)

Web Copy That Sells
Maria Veloso AMACOM, 2009 (7)

The New Language of Marketing 2.0
Sandy Carter IBM Press, 2008 (7)

Spent
Geoffrey Miller Viking Press, 2009 (8)

Emotionomics
Dan Hill Kogan Page, 2009 (7)

Baked In
Alex Bogusky and John Winsor AGATE Publishing, 2009 (8)

The Social Factor
Maria Azua IBM Press, 2009 (6)

Here Comes Everybody
Clay Shirky Penguin Group (USA), 2008 (9)

Social Media Marketing
Dave Evans Sybex, 2008 (9)

The Shift
Scott M. Davis Jossey-Bass, 2009 (7)

Inside the Mind of the Shopper
Herb Sorensen Wharton School Publishing, 2009 (9)

Get to the Top on Google
David Viney NB Publishing, 2008 (9)

e-Riches 2.0
Scott Fox AMACOM, 2009 (6)

From Concept to Consumer
Phil Baker FT Press, 2008 (8)

The Brand Bubble
John Gerzema and Ed Lebar Jossey-Bass, 2008 (8)

Beyond the Brand
John Winsor Dearborn Trade Publishing, 2004 (8)

Naked Conversations
Robert Scoble and Shel Israel John Wiley & Sons, Inc., 2006 (9)

Differentiate or Die
Jack Trout and Steve Rivkin John Wiley & Sons, Inc., 2000 (9)

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