Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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1-21 / 144

Branded Male
Mark Tungate Kogan Page, 2008 (7)

The Business of Spirits
Noah Rothbaum Kaplan Publishing, 2007 (8)

Strategic Database Marketing
Arthur Middleton Hughes McGraw-Hill, 2005 (8)

Private Label Strategy
Nirmalya Kumar and Jan-Benedict E.M. Steenkamp Harvard Business Press, 2007 (8)

Death to All Sacred Cows
Beau Fraser et al. Hyperion, 2008 (7)

Marketing to the Social Web
Larry Weber Wiley, 2007 (8)

2011
Richard Laermer McGraw-Hill, 2008 (6)

The Green Marketing Manifesto
John Grant Wiley, 2007 (9)

15 Secrets Every Network Marketer Must Know

15 Secrets Every Network Marketer Must Know
Joe Rubino and John Terhune Wiley, 2006 (6)

The 86 Percent Solution
Vijay Mahajan and Kamini Banga Wharton School Publishing, 2005 (7)

The Fundamentals of Business-to-Business Sales & Marketing

The Fundamentals of Business-to-Business Sales & Marketing
John M. Coe McGraw-Hill, 2003 (6)

Marketing the Professional Services Firm

Marketing the Professional Services Firm
Laurie Young Wiley, 2005 (7)

Corporate Reputation
Leslie Gaines-Ross Wiley, 2008 (7)

The 50-Plus Market
Dick Stroud Kogan Page, 2006 (7)

Pricing on Purpose
Ronald J. Baker Wiley, 2006 (8)

New Strategies for Reputation Management

New Strategies for Reputation Management
Andrew Griffin Kogan Page, 2008 (7)

Motivational Marketing
Robert Imbriale Wiley, 2007 (7)

In Search of Excellence
Thomas J. Peters and Robert H. Waterman Profile Books, 2004 (9)

Buying Trances
Joe Vitale Wiley, 2007 (6)

Brand New China
Jing Wang Harvard UP, 2008 (8)

Greater Good
John A. Quelch and Katherine Jocz Harvard Business Press, 2008 (7)

1-21 / 144