Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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Hot Button Marketing
Barry Feig Adams Media, 2006 (7)

Habit
Neale Martin FT Press, 2008 (8)

The Ultimate Guide to Network Marketing
Joe Rubino (ed.) John Wiley & Sons, Inc., 2005 (7)

Working with Agencies
Michael Sims John Wiley & Sons, Inc., 2005 (6)

The Clustered World
Michael J. Weiss Little, Brown, 2000 (8)

Twitter Power
Joel Comm and Ken Burge John Wiley & Sons, Inc., 2009 (9)

Landing Page Optimization
Tim Ash Sybex, 2008 (8)

Free
Chris Anderson Hyperion, 2009 (9)

Turning Silver into Gold
Mary S. Furlong FT Press, 2007 (8)

Social Media Marketing
Dave Evans Sybex, 2008 (9)

Sales Promotion
Roddy Mullin and Julian Cummins Kogan Page, 2008 (8)

Winning Government Contracts
Malcolm Parvey and Deborah Alston Career Press, 2008 (7)

Microtrends
Mark J. Penn and E. Kinney Zalesne Twelve, 2007 (8)

Putting the Public Back in Public Relations

Putting the Public Back in Public Relations
Brian Solis and Deirdre Breakenridge FT Press, 2009 (7)

Digital Engagement
Leland Harden and Bob Heyman AMACOM, 2009 (8)

Do It Wrong Quickly
Mike Moran IBM Press, 2007 (8)

Grown Up Digital
Don Tapscott McGraw-Hill, 2008 (9)

From Concept to Consumer
Phil Baker FT Press, 2008 (8)

33 Million People in the Room
Juliette Powell FT Press, 2009 (7)

Outsmart!
Jim Champy FT Press, 2008 (8)

Spanning Silos
David Aaker Harvard Business Press, 2008 (7)

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