Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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15 Secrets Every Network Marketer Must Know

15 Secrets Every Network Marketer Must Know
Joe Rubino and John Terhune John Wiley & Sons, Inc., 2006 (6)

2011
Richard Laermer McGraw-Hill, 2008 (6)

33 Million People in the Room
Juliette Powell FT Press, 2009 (7)

A Short Course in International Marketing

A Short Course in International Marketing
Jeffrey Edmund Curry World Trade Press, 1999 (7)

Ageless Marketing
David B. Wolfe and Robert E. Snyder Dearborn, 2003 (6)

An IBM Guide to Doing Business on the Internet

An IBM Guide to Doing Business on the Internet
Kendra R. Bonnett McGraw-Hill, 2000 (6)

Authenticity
James H. Gilmore and B. Joseph Pine II Harvard Business Press, 2007 (8)

Beyond the Brand
John Winsor Dearborn Trade Publishing, 2004 (8)

Billions
Tom Doctoroff Palgrave Macmillan, 2005 (8)

Blog Marketing
Jeremy Wright McGraw-Hill, 2005 (8)

Blue Ocean Strategy
W. Chan Kim and Renée Mauborgne Harvard Business Press, 2005 (10)

Boom
Mary Brown and Carol Orsborn AMACOM, 2006 (8)

Brand Leadership
David A. Aaker and Erich Joachimsthaler Simon & Schuster, Inc., 2000 (7)

Brand New China
Jing Wang Harvard UP, 2008 (8)

Brand Sense
Martin Lindstrom Simon & Schuster, Inc., 2005 (9)

Branded Male
Mark Tungate Kogan Page, 2008 (7)

Brandstretch
David Taylor John Wiley & Sons, Inc., 2004 (7)

Broken Windows, Broken Business
Michael Levine Warner Books, 2005 (8)

Business to Business Marketing Research
Tamara S. Block and Martin P. Block Thomson South-Western, 2005 (8)

Buying Trances
Joe Vitale John Wiley & Sons, Inc., 2007 (6)

Capturing Customers.com
George Colombo Career Press, 2001 (9)

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