Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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Private Label Strategy
Nirmalya Kumar and Jan-Benedict E.M. Steenkamp Harvard Business Press, 2007 (8)

The 86 Percent Solution
Vijay Mahajan and Kamini Banga Wharton School Publishing, 2005 (7)

Fast Second
Constantinos C. Markides and Paul A. Geroski Jossey-Bass, 2004 (9)

Hidden in Plain Sight
Erich Joachimsthaler Harvard Business Press, 2007 (9)

Brand Sense
Martin Lindstrom Simon & Schuster, Inc., 2005 (9)

Selling Blue Elephants
Howard Moskowitz and Alex Gofman Wharton School Publishing, 2007 (6)

The Mirrored Window
Judith Langer Paramount, 2001 (7)

The Real Toy Story
Eric Clark Simon & Schuster, Inc., 2007 (8)

Marketing in the Public Sector
Philip Kotler and Nancy Lee Wharton School Publishing, 2006 (7)

Purple Cow
Seth Godin Penguin Group (USA), 2003 (6)

Emotional Design
Donald A. Norman Perseus Books, 2005 (8)

Dealing with Darwin
Geoffrey A. Moore Penguin Group (USA), 2005 (8)

The Change Function
Pip Coburn Penguin Group (USA), 2006 (9)

The Design of Things to Come
Jon Cagan et al. Wharton School Publishing, 2005 (7)

Questionnaire Design
Ian Brace Kogan Page, 2004 (7)

Higher Profits Through Customer Lock-In
Joachim Büschken Thomson Texere, 2004 (8)

Open Wide
Dade Hayes and Jonathan Bing Miramax, 2004 (7)

Brandstretch
David Taylor Wiley, 2004 (7)

Diffusion of Innovation
Everett M. Rogers Free Press, 2003 (9)

Building Global Biobrands
Philip Kotler and Francoise Simon Simon & Schuster, Inc., 2003 (6)

Just Ask A Woman
Mary Lou Quinlan Wiley, 2003 (9)

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