Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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Brand Sense
Martin Lindstrom Simon & Schuster, Inc., 2005 (9)

Brandstretch
David Taylor John Wiley & Sons, Inc., 2004 (7)

Building Global Biobrands
Philip Kotler and Francoise Simon Simon & Schuster, Inc., 2003 (6)

Differentiate or Die
Jack Trout and Steve Rivkin John Wiley & Sons, Inc., 2000 (9)

Diffusion of Innovation
Everett M. Rogers Free Press, 2003 (9)

Do You Matter?
Robert Brunner et al. FT Press, 2008 (8)

Emotional Design
Donald A. Norman Perseus Books, 2005 (8)

EVEolution
Lys Marigold and Faith Popcorn Hyperion, 2000 (8)

Fast Second
Constantinos C. Markides and Paul A. Geroski Jossey-Bass, 2004 (9)

From Concept to Consumer
Phil Baker FT Press, 2008 (8)

GenderSell
Judith C. Tingley and Lee E. Robert Simon & Schuster, Inc., 1999 (7)

Hidden in Plain Sight
Erich Joachimsthaler Harvard Business Press, 2007 (9)

Higher Profits Through Customer Lock-In
Joachim Büschken Thomson Texere, 2004 (8)

Just Ask a Woman
Mary Lou Quinlan John Wiley & Sons, Inc., 2003 (9)

Marketing in the Public Sector
Philip Kotler and Nancy Lee Wharton School Publishing, 2006 (7)

Open Wide
Dade Hayes and Jonathan Bing Miramax, 2004 (7)

Private Label Strategy
Nirmalya Kumar and Jan-Benedict E.M. Steenkamp Harvard Business Press, 2007 (8)

Questionnaire Design
Ian Brace Kogan Page, 2004 (7)

Selling Blue Elephants
Howard Moskowitz and Alex Gofman Wharton School Publishing, 2007 (6)

Sources of Industrial Leadership
David C. Mowery and Richard R. Nelson Cambridge UP, 1999 (8)

The 86 Percent Solution
Vijay Mahajan and Kamini Banga Wharton School Publishing, 2005 (7)

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