Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

Show all

1-21 / 41

The Facebook Era
Clara Shih Prentice Hall Direct, 2009 (9)

The New Language of Marketing 2.0
Sandy Carter IBM Press, 2008 (7)

Inside the Mind of the Shopper
Herb Sorensen Wharton School Publishing, 2009 (9)

Naked Conversations
Robert Scoble and Shel Israel John Wiley & Sons, Inc., 2006 (9)

Managing Customers as Investments
Sunil Gupta and Donald R. Lehmann Wharton School Publishing, 2005 (9)

Super Crunchers
Ian Ayres Random House, Inc., 2007 (8)

Selling Blue Elephants
Howard Moskowitz and Alex Gofman Wharton School Publishing, 2007 (6)

Build Your Customer Strategy
James G. Barnes John Wiley & Sons, Inc., 2006 (8)

The Customer Rules
C. Britt Beemer and Robert L. Shook McGraw-Hill, 2008 (7)

Scoring Points
Clive Humby et al. Kogan Page, 2004 (8)

Customer Relationship Management
Kristin Anderson and Carol Kerr McGraw-Hill, 2002 (9)

Essentials of CRM
Bryan Bergeron John Wiley & Sons, Inc., 2002 (8)

Loyalty.com
Frederick Newell McGraw-Hill, 2000 (8)

Crossing the Chasm
Geoffrey A. Moore HarperCollins Publishers, 2002 (8)

Managing Sales Leads
James Obermayer Thomson Texere, 2006 (8)

Email Marketing by the Numbers
Chris Baggott and Ali Sales John Wiley & Sons, Inc., 2007 (7)

Winning Results with Google AdWords
Andrew E. Goodman McGraw-Hill, 2005 (6)

The DNA of Customer Experience
Colin Shaw Palgrave Macmillan, 2007 (7)

Capturing Customers.com
George Colombo Career Press, 2001 (9)

Becoming a Category of One
Joe Calloway John Wiley & Sons, Inc., 2003 (9)

Strategic Database Marketing
Arthur Middleton Hughes McGraw-Hill, 2005 (8)

1-21 / 41