Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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Becoming a Category of One
Joe Calloway John Wiley & Sons, Inc., 2003 (9)

Blogging for Business
Shel Holtz and Ted Demopoulos Kaplan Publishing, 2006 (8)

Build Your Customer Strategy
James G. Barnes John Wiley & Sons, Inc., 2006 (8)

Capturing Customers.com
George Colombo Career Press, 2001 (9)

Complaint Management
Wolfgang Seidel and Bernd Stauss Thomson South-Western, 2005 (8)

Crossing the Chasm
Geoffrey A. Moore HarperCollins Publishers, 2002 (8)

Customer Relationship Management
Kristin Anderson and Carol Kerr McGraw-Hill, 2002 (9)

Don't Just Relate - Advocate
Glen Urban Wharton School Publishing, 2005 (6)

Email Marketing by the Numbers
Chris Baggott and Ali Sales John Wiley & Sons, Inc., 2007 (7)

Escaping the Black Hole
Robert J. Schmonsees Thomson South-Western, 2005 (6)

Essentials of CRM
Bryan Bergeron John Wiley & Sons, Inc., 2002 (8)

Lead Generation for the Complex Sale
Brian J. Carroll McGraw-Hill, 2006 (7)

Loyalty.com
Frederick Newell McGraw-Hill, 2000 (8)

Managing Customer Relationships
Don Peppers and Martha Rogers John Wiley & Sons, Inc., 2004 (8)

Managing Customers as Investments
Sunil Gupta and Donald R. Lehmann Wharton School Publishing, 2005 (9)

Managing Global Accounts
Noel Capon et al. Thomson South-Western, 2005 (7)

Managing Sales Leads
James Obermayer Thomson Texere, 2006 (8)

Naked Conversations
Robert Scoble and Shel Israel John Wiley & Sons, Inc., 2006 (9)

Opt-In Marketing
Ernan Roman and Scott Hornstein McGraw-Hill, 2004 (6)

Performance Driven CRM
Stanley A. Brown and Moosha Gulyez John Wiley & Sons, Inc., 2002 (7)

Profiling Machines
Greg Elmer MIT Press, 2004 (9)

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