Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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1-21 / 116

The Clustered World
Michael J. Weiss Little, Brown, 2000 (8)

B2B Brand Management
Philip Kotler and Waldemar Pfoertsch Springer, 2006 (7)

Sales Promotion
Roddy Mullin and Julian Cummins Kogan Page, 2008 (8)

Do You Matter?
Robert Brunner et al. FT Press, 2008 (8)

The Culture Code
Clotaire Rapaille Random House, Inc., 2006 (7)

Buyology
Martin Lindstrom Random House, Inc., 2008 (9)

The Orange Code
Arkadi Kuhlmann and Bruce Philp John Wiley & Sons, Inc., 2008 (7)

Personality not included
Rohit Bhargava McGraw-Hill, 2008 (7)

Asian Brand Strategy
Martin Roll Palgrave Macmillan, 2005 (7)

Brandscapes
Anna Klingmann MIT Press, 2007 (8)

In Search of the Obvious
Jack Trout John Wiley & Sons, Inc., 2008 (8)

The Brand Bubble
John Gerzema and Ed Lebar Jossey-Bass, 2008 (8)

Branded Male
Mark Tungate Kogan Page, 2008 (7)

The Business of Spirits
Noah Rothbaum Kaplan Publishing, 2007 (8)

The DNA of Customer Experience
Colin Shaw Palgrave Macmillan, 2007 (7)

Private Label Strategy
Nirmalya Kumar and Jan-Benedict E.M. Steenkamp Harvard Business Press, 2007 (8)

Married to the Brand
William J. McEwen Gallup Press, 2005 (8)

Marketing to the Social Web
Larry Weber John Wiley & Sons, Inc., 2007 (8)

The Green Marketing Manifesto
John Grant John Wiley & Sons, Inc., 2007 (9)

The 86 Percent Solution
Vijay Mahajan and Kamini Banga Wharton School Publishing, 2005 (7)

Marketing the Professional Services Firm

Marketing the Professional Services Firm
Laurie Young John Wiley & Sons, Inc., 2005 (7)

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