Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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1-21 / 113

Branded Male
Mark Tungate Kogan Page, 2008 (7)

The Business of Spirits
Noah Rothbaum Kaplan Publishing, 2007 (8)

The DNA of Customer Experience
Colin Shaw Palgrave Macmillan, 2007 (7)

Private Label Strategy
Nirmalya Kumar and Jan-Benedict E.M. Steenkamp Harvard Business Press, 2007 (8)

Married to the Brand
William J. McEwen Gallup Press, 2005 (8)

Marketing to the Social Web
Larry Weber Wiley, 2007 (8)

The Green Marketing Manifesto
John Grant Wiley, 2007 (9)

The 86 Percent Solution
Vijay Mahajan and Kamini Banga Wharton School Publishing, 2005 (7)

Marketing the Professional Services Firm

Marketing the Professional Services Firm
Laurie Young Wiley, 2005 (7)

Yes!
Noah J. Goldstein et al. Profile Books, 2007 (9)

The 50-Plus Market
Dick Stroud Kogan Page, 2006 (7)

The Employer Brand
Simon Barrow and Richard Mosley Wiley, 2005 (7)

Pricing on Purpose
Ronald J. Baker Wiley, 2006 (8)

Cause for Concern
Stephen M. Adler Thomson South-Western, 2006 (7)

The Future of Pricing
E. Andrew Boyd Palgrave Macmillan, 2007 (9)

What's Your Story?
Ryan Mathews and Watts Wacker FT Press, 2007 (8)

The Little Blue Book of Advertising
Steve Lance and Jeff Woll Portfolio, 2006 (7)

Build Your Customer Strategy
James G. Barnes Wiley, 2006 (8)

The Soul of the Corporation
Hamid Bouchikhi and John R. Kimberly Wharton School Publishing, 2007 (6)

The Online Advertising Playbook
Joe Plummer et al. Wiley, 2007 (8)

Enduring Passion
Leslie Butterfield Wiley, 2005 (7)

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